Explore the essential keys to adapting and succeeding in 2024 using the latest technology trends. Define your strategies and goals for the success of your business.

In an era characterized by rapid innovation and technological evolution, organizations are constantly moving towards adaptation and excellence. Trends in technology play a crucial role in defining business in this dynamic environment. Explore in our blog the 10 key technology trends that Gartner, an IT consultancy, proposes for 2024.
Ten Important Trends in Technology for 2024 1. Democratizing Generative AI
The democratization of generative AI is becoming a transformative technological trend in a scenario where artificial intelligence is becoming a strategic asset. According to Gartner’s predictions, it is anticipated that by 2026, more than 80% of companies will have integrated some form of APIs, generative AI models, and generative AI-enabled applications into their production processes.
2. Security, Risk, and Trust Management with AI Growing concerns about risks in artificial intelligence (AI) over the past year, focused on privacy and reliability, highlight the critical need for a more effective approach. In this context, AI Trust, Risk and Security Management (TRiSM) is given as key to mitigating negative impacts. Companies with TRiSM controls, according to Gartner, will reduce the amount of inaccurate information by at least 50% by 2026, thereby enhancing enterprise decision-making. 3. AI-Enhanced Product Development Currently, there is a growing demand for the specialization of software development, where many activities have not yet been automated or optimized, affecting the productivity of developers. The implementation of technologies such as machine learning, generative AI, and others, acts as a key tool for software engineers, facilitating design, coding, and testing, and thus enabling time optimization. This method, according to Gartner, will make it much easier to concentrate on strategic software development activities. 4. Smart Software Intelligent applications, powered by AI services, continue to rise. These dynamic applications, based on machine learning, improve and automate work, increasing labor efficiency and user satisfaction.
5. Management of Continuous Threat and Exposure (CTEM) Continuous Threat Exposure Management, or CTEM, is a comprehensive method for evaluating digital asset vulnerability. By 2026, security breaches will decrease in organizations that put CTEM-based security investments first, according to Gartner. By proactively addressing accessibility, CTEM positions as an effective method for anticipating and mitigating emerging risks, strengthening security, and building strong cyber resilience in the business landscape.
6. Machine Customers: The Age of the ‘Custbots’
A new trend is the emergence of non-human economic actors known as “custbots.” These autonomous systems can negotiate and acquire goods and services independently. Gartner predicts that by 2028 there will be 15 billion connected products with the potential to behave as machine customers.
7. Sustainable Technology
Gartner projects that by 2027, 25% of CIOs will have their compensation tied to the impact of sustainable technology. In response to environmental and human rights concerns, companies must look into the future to balance the impact of emerging technologies.
8. Engineering of Platforms With a focus on in-house platform development, platform engineering boosts productivity and improves the user experience. This strategic approach seeks to optimize internal efficiency and ensure solutions that meet the highest standards.
9. Industrial Platforms in the Cloud Gartner predicts that more than 70% of enterprises will use industrial cloud platforms to accelerate business initiatives by 2027. These platforms, designed specifically to meet industrial needs, integrate services such as SaaS, PaaS, and IaaS to offer comprehensive and customizable solutions to the needs of industries.
10. Augmented Connected Workforce (ACWF)
The ACWF strategy seeks to improve collaboration at work through intelligent applications and workforce analytics. By providing instant access to information and guidance, employee well-being and experience are optimized. This trend aims to transform the way businesses integrate technology and human resources, driving efficiency and innovation in the workplace, with Gartner predicting that by 2027, 25% of CIOs will adopt ACWF. Conclusions
The future of technological trends presents opportunities and challenges in the areas of artificial intelligence, cybersecurity, and labor efficiency. To steer their businesses into the future, business leaders must plan strategies that incorporate solutions and remain alert to emerging technology trends. Companies must establish regulations to oversee the use of technologies in order to ensure sustainability and reduce artificial intelligence risks. Responsibility for new technological paradigms becomes crucial.